Vol. 14 No. 4 (November 2024)
封面和目录下载: PDF (size: 1782KB)

• “行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范
  The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth
• 张雨青   
• 现代市场营销 VOL.14 NO.04, November 26 2024, PDF, XML, DOI:10.12677/mom.2024.144019  被引量

• 品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系
  Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing
• 何昊旸, 胡 淳   
• 现代市场营销 VOL.14 NO.04, November 14 2024, PDF, XML, DOI:10.12677/mom.2024.144018  被引量

• 传统民俗在当下的商业价值与文化逻辑
  The Commercial Value and Cultural Logic of Traditional Folk Customs at Present
• 刘 荣   
• 现代市场营销 VOL.14 NO.04, November 12 2024, PDF, XML, DOI:10.12677/mom.2024.144017  被引量

• 传统梅文化元素在梅见品牌包装设计中的应用
  The Application of Traditional Plum Blossom Culture Elements in the Packaging Design of the Meijian Brand
• 舒 波   
• 现代市场营销 VOL.14 NO.04, November 12 2024, PDF, XML, DOI:10.12677/mom.2024.144016  被引量

• 高校线下二手交易平台构建路径分析——以铜陵学院为例
  Analysis of the Construction Path of Offline Second-Hand Trading Platform in Colleges and Universities—Taking Tongling University as an Example
• 程 荟   
• 现代市场营销 VOL.14 NO.04, November 8 2024, PDF, XML, DOI:10.12677/mom.2024.144015  被引量

• 河北航空客运市场运营环境与营销策略优化研究
  Research on the Operating Environment and Marketing Strategy Optimization of Passenger Transportation Market of Hebei Airlines
• 杨 光, 张 盼, 刘美思, 沈和江   科研立项经费支持
• 现代市场营销 VOL.14 NO.04, November 6 2024, PDF, XML, DOI:10.12677/mom.2024.144014  被引量

• 乡村产业振兴背景下传统食品营销组合策略研究——以山东高密Y品牌蜜枣为例
  Research on the Traditional Food Marketing Combination Strategy under the Background of Rural Industry Revitalization—Taking Shandong High-Density Y Brand Jujube as an Example
• 王晓凤, 孙国嫄   科研立项经费支持
• 现代市场营销 VOL.14 NO.04, November 6 2024, PDF, XML, DOI:10.12677/mom.2024.144013  被引量

• 服装品牌社群体验对消费者重复购买意愿的影响
  The Impact of Clothing Brand Community Experience on Consumers’ Willingness to Repeat Purchase
• 周秋子, 刘春红   
• 现代市场营销 VOL.14 NO.04, November 6 2024, PDF, XML, DOI:10.12677/mom.2024.144012  被引量

• 触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究
  Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing
• 刘东胜, 孙培蒙   
• 现代市场营销 VOL.14 NO.04, November 6 2024, PDF, XML, DOI:10.12677/mom.2024.144011  被引量